About Us

We’re a veteran-owned small business that opened our digital doors this year with one mission: to bring the outdoors to life with funny, fishing-and-hunting-inspired apparel that’s full of personality. Our brand is all about celebrating the good times, whether you’re casting lines with your buddies or just repping your favorite hobbies on the daily.

While our gear isn’t designed for trekking deep into the woods just yet – no camo, no scent blockers – our styles are perfect for fishing trips, lake days, cabin hangs, or backyard BBQs. We’re starting strong with a lineup of bold, humorous graphic tees and hoodies, with even more on the way.

We believe in style, comfort, and laughter. From lightweight, sun-protective fishing hoodies to warm sweatshirts that feel like a hug on a chilly morning, everything we make is crafted to be a great gift or a go-to piece for yourself.

As we grow, we’re planning to drop more awesome gear – some functional, some just for fun – all designed to show off your passion for the great outdoors (and your sense of humor). We’re just getting started, and we’re stoked to have you along for the ride.

Thanks for supporting a small, veteran-owned brand. Keep an eye out – the best is yet to come!

Follow us on Facebook @boneheadthreadz for fresh drops, exclusive deals, and laughs straight from the line.